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backlinks clinic

For any web page to be 'ranked' in the search engines and receive traffic it's critical it has backlinks. To understand backlinks there are three elements you need to consider, the source from which the backlinks are derived, the anchor text of the backlinks and the content of the page to which the backlinks sends the visitor to.

The amount of backlinks

The amount of backlinks to a page is one of the key properties the search engines take into account when deciding how to position the page in the results displayed to the searcher.

The source of the backlinks

The source of a backlink can pass authority and indeed visitors to the page to which it points. So it follows that pages with backlinks from authoritative pages will receive better consideration from the search engines. Pages from sources such as educational (.edu) or government (.gov) sites naturally carry more trust and authority.

Google Page Rank

Backlinks from web pages with high page rank (a 'reward' given by Google to any page that it has observed over a period to have attracted, sustained and continued to accumulate relevant backlinks) pass some of their page rank via the backlink to the target page.

The 'anchor text'

When you see a backlink on a web page it sometimes has a label a word or text related to the content at the page to which this backlink is pointing, what this 'anchor text' says has influence upon the value the search engines give to the link. Relevance is the first principle for the majority of search engine algorithms and therefore if the content of the page is about 'drying chillis" then it is from a search engine's point of view, more valuable for the backlink's anchor text to this page to contain the word 'chilli' as opposed to a related term such as 'drying spices'.

Common issues

It's not rare for first timers to confuse the quantity with the quality of backlinks and easily be frustrated by their lack of progress For instance if the majority of your backlinks to your 'parenting' page originate from sites not related to 'parenting' then whilst you have backlinks they will almost certainly bring you the wrong visitors.

How to build backlinks

So here is my no obligation guidance for getting backlinks to your pages, good visibility in the search engine results pages and the right type of traffic to your site.

1. It is critical you get the right keywords before you expend any effort whatsoever.
2. I always set out to create a keyword cloud.
3. You should always start by identifying a key word or phrase which has a good traffic.
4. To work out the amount of visitor traffic is being coming from searches for my top level keyword I use the Google keyword analyzer tool.
5. I look at words and search phrases relative to my primary phrase and build my 'cloud'.
6. From this cloud I generate a library of content containing articles, videos and blog posts each with backlinks embedded with the right anchor text and then utilize a portfolio of content distribution systems to send my content to a wide range of directories.
7. My guiding principle is to write content that will attract traffic and compel them to follow the backlinks to my target pages as well as send backlinks.