Posts Tagged ‘affiliate programs’


Affiliate Marketing – What Is It & Why Should I Care?

Definition of Affiliate Marketing Affiliate marketing creates an association between two players – 1) the Merchant (aka the advertiser, or partner), and 2) the Affiliate (also known as the publisher). If we consider the Affiliate Program in its entirety, we must bring in a third player, the Customer, as well. The Merchant gives the product [...]

Read More...