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Affiliate marketing is a type of marketing that takes place online where an online merchant pays a fee to one of more affiliate websites for each unique visitor they attract to the business due to the affiliate marketing.While a good number of e-tailers fail to see affiliate marketing as an effective way to increase traffic to their sites, affiliates are more often than not part of a merchant’s online marketing program. The fact is, a great many merchants prefer this marketing method because it rewards marketers only when they generate revenue. Furthermore, affiliate marketing often compliments the other more high-profile online marketing methods such as Social Networking, bookmarking and PPC marketing.