The Importance of Search Engines
Search engines are what ultimately bring your website to the notice of your prospective customers and provide the majority of your website traffic. When a topic is typed in a search engine, almost instantly, the search engine will sift through the millions of pages it has indexed and present you with ones that best match the topic of the search that was performed. The searched matches are also ranked, so that the results that are most relevant to your search are shown first. when a customer is looking for a website this is most often how they find what they are looking for and how you end up with more website traffic.
Remember that a most people will most likely only look at the first 2-3 website listings in the search engine results that are produced, so it is extremely important where your website appears in the search engine ranking.
Further more, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site.
Keywords are what play the one of the most important roles when it comes to getting ranked in search engines and having your website found.
It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:
• The first option is they find their site through a search engine.
• Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.
• Occasionally, they find a site by hearing about it from a friend or reading in an article.
Thus it’s obvious the the most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines.
All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Don’t forget that algorithms also give weightage to link population (number of web pages linking to your site). When performed by a qualified, experienced search engine optimization consultant, SEO methods can really help your website rank higher in search engine results. However, unless you have a lot of money and can afford to pay a SEO expert then you need to learn a little SEO and start implamenting it yourself so you can begin to increase your website traffic.