The Importance of Using Keywords in Your Domain Name

Keywords, How Important are they?

When choosing your domain name it is important to keep in mind that you will want to use keywords in your name that will help visitors find your website easily with the use of search engines. By including keywords in your domain name you are essentially letting your website’s name speak for your website as well as increasing the chances of your site being ranked by Google and other search engines. Using keywords, both in your domain name and throughout your website is one of the most important steps you can take in getting your site seen and driving traffic to it. In addition you want people to know right away what your site has to offer just by looking at its domain name, for example, having a website domain name of for a website about golf clubs would not be appropriate.

People can click on your website for details on the products and/or services that you are offering on your website, but how can they click on it if they don’t see a link? By ensuring that your domain name is keyword friendly, you can increase your chances of getting your site listed high enough on a search engine that visitors can easily find your site, this will dramatically increase the amount of traffic your site gets and the amount of money you can earn.

When a person visits your website for the first time, it is usually to browse the products and/or services that you have to offer, the content of your website needs to match the keywords you have used for your domain name in order to keep your visitors at your site. Again if you have as your domain name and you site is actually about golf clubs, the traffic that is coming to your site will not be finding what they are looking for and not stick around, there is a big difference between traffic and quality traffic. Traffic will just waste your bandwidth; quality traffic will earn you money!

Before you get started using your name, you should make sure that is unique and not already being used by someone else, of course you cannot register a duplicate domain name but you should make sure it is still unique and not closely related to another website, that is of course unless that is what you are looking for. To do this, simply do a search to see if someone else has already registered that particular domain name for their business, you can easily do this with any web hosting company, such as Just Host which is the hosting company that I proudly use. Remember, using keywords in your domain name will set you apart from other sites online, promote curiosity about your website, increase money generating traffic, help you place higher in search engine rankings and allow for you to build a unique web presence.

If the name you have chosen is not in use you should register the name as soon as possible so that no one else takes it before you, with so many websites on the Internet good unique domain names are getting harder and harder to come by. I would also suggest registering other domains besides .com, if you have you should try and get the .net, .info, .ws and others to help protect your website name. You don’t want someone taking and stealing traffic that you have worked so hard to earn because their name is so similar.

Following these useful tips will help get you well on your way to making real money online with Google AdSense or whatever income generating model that your website is based on, and remember, keywords, keywords, keywords!

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