From: Jonathan Leger
Date: Wednesday, May 06, 2009
Fellow AdSense Publisher,
I am about to show you exactly what it takes to earn high paying clicks with AdSense. If you’re like I used to be, you’re frustrated with low click values despite your best efforts to focus on what you feel should be high paying markets. Read on to see why that doesn’t always work, and exactly what you can do to send your earnings per click through the roof!
LESSON 1: The best paying AdSense keywords are not always obvious.
AdSense publishers often think that they should choose topics that directly correspond to high priced items if they want AdSense clicks that are going to pay well. The reasoning goes something like this: “Sports cars are very expensive, so if I put up content about sports cars, my earnings per click should be very high!” Sounds logical, right?
WELL IT’S DEAD WRONG!
Why? Because there are many, many factors that determine how well a keyword will pay, and those factors are not always obvious. To continue with our sports car example, consider this: the phrase “sports car insurance” has an AdWords cost per click that is almost 7 TIMES AS MUCH as “sports car” alone! And it’s the AdWords cost per click (CPC) that determines your potential for AdSense earnings.
“But wait,” you say, “sports cars cost tens of thousands or hundreds of thousands of dollars, whereas sports car insurance is much cheaper than that–so why is the phrase ‘sports car insurance’ so much more valuable?'”
The answer is simple: people searching for “sports car” could very well be looking for just pictures of sports cars. They could be teenagers who don’t have a dime but are just looking around because they have an interest in sports cars. The term is too vague. On the other hand, people looking for “sports car insurance” are very likely ready to buy! I mean, who goes searching for “sports car insurance” just for fun?
So you see, what at first glance makes sense (that “sports car” should have a high value), when you really dig in and examine it, you find isn’t true. So how does an AdSense publisher find out what keywords really are of high value?
LESSON 2: If you want to know what pays well, you MUST consult AdWords.
There are so many variables involved in what makes one set of keywords more valuable than another set of keywords. The only people who really understand why one is better than the other are the advertisers in those markets.
As an AdSense publisher, you don’t need to understand why one set of keywords is more valuable to an advertiser than another. You just need to know which keywords are considered more valuable.
One way to find out which keywords are of high value is to get an AdWords account and login and use the Traffic Estimator Tool. Run all of the keywords you think will pay well through that tool and it will tell you the cost per click that the advertisers are paying for those keywords. It will also give you an idea of how many people a day are clicking on the AdWords ads targetting those keywords.
BUT I WARN YOU, dreaming up ideas of what you think should be valuable and testing those ideas against the Traffic Estimator Tool is like shooting in the dark. You have no real way of knowing what keywords to test ahead of time apart from hunches (which are often wrong, as illustrated in the sports car example).
Wouldn’t it be better if someone took an enormous number of keywords that people were searching for and ran every single one of them through the AdWords Traffic Estimator Tool for you, then gave you a list of all of those keywords along with the CPC values and estimated daily clicks? Well that’s exactly what I’ve done!
I took a database of millions and millions of real searches performed by real people and ran all of those keywords through the AdWords Traffic Estimator, logging all of the Cost Per Click and daily click count values into a huge database.
The result is a database of over 2.4 MILLION search terms, their CPC values and their daily click estimates.
My first inclination was not to share this database with anyone, but to build content on my own for the best paying keywords. But as the database grew larger and larger I realized that I would never be able to create content around this many subjects! Even if I had years and years and hundreds of writers working for me, I couldn’t put up content on all of these great keywords.
So I’ve decided to make this database available to you in 5 fantastic lists. Each list contains the keywords, their cost per click (CPC) and the estimated number of times a day that ads for those keywords are clicked. Don’t miss out on the money you could be making with top paying Adsense keywords!
Click Here! to start earning more money today!